Social Media is critical for any business looking to deepen their customer relationships and move those relationships through marketing funnel. It used to be a great free organic tool, but since their inception, Facebook, Instagram, Twitter, Pinterest, Snapchat and other channels have evolved into robust paid digital marketing platforms. As a Facebook Advertising pioneer, I have worked in depth with Facebook Advertising since 2012, helping Fortune 500 brands such as Machine Zone (MZ), Helly Hansen and Eddie Bauer leverage social advertising to their fullest. In 2015, I traveled to Facebook's European Headquarters to participate in a focus group, advising on platform development for future versions of Facebook Ads. This same year, my groundbreaking work at Helly Hansen was featured as a success story on Facebook for Business and the company was officially recognized in the industry as the #1 fastest growing outdoor retailer on Facebook. I have managed budgets ranging from $100 to $500,000 per month.